var utag_data = ({"site_subsection" : "Press", "page_name" : "Press Releases - CENTRESTAGE set to open in September", "page_type" : "section", "fair_year": "2223", "fair_code": "Centerstage"});

#MeMyselfAndUs

powered by Vogue Hong Kong
EN / 中文

Welcome Message

A very warm welcome to CENTRESTAGE 2022, one of Asia’s signature fashion events.

Running under the theme “Inclusion and Diversity” with the hashtag “#MeMyselfAndUs”, this year’s CENTRESTAGE emphasises self-expression and the uniqueness of individuals. It also encourages embracing different cultures and values, and promotes the free and bold articulation of beauty and creativity.

This year, the show is playing host to more than 230 fashion brands and designer labels from 15 countries and regions, providing an ideal platform to unveil the latest collections and fashion accessories. On top of physical presentation, the brands’ info and designs are also featured on the CENTRESTAGE 2022 website, which is jointly developed by the Hong Kong Trade Development Council and our digital content partner Vogue Hong Kong, enabling buyers to view them without temporal and spatial constraints. Overseas buyers can also meet the exhibitors online to explore business opportunities via our business matching services.

CENTRESTAGE kicks off with CENTRESTAGE ELITES. The opening gala show is staged with models strutting down the runway in the 2023 spring/summer collections by Hong Kong label DEMO, co-founded by Derek Chan and Mite Chan, and Japanese designer Hideaki Shikama’s brand, Children of the discordance. The show will be livestreamed to the CENTRESTAGE website and social media channels.

Having long served as a launch pad for local talent to kickstart their career and make their mark in fashion, the “Hong Kong Young Fashion Designers’ Contest” (YDC) will be held on the last day of CENTRESTAGE (11 September), for which a panel of eminent judges will select the fashion stars of tomorrow.

In addition, around 30 fashion shows, mini parades and insightful seminars have been arranged throughout the three days.

Following last year’s well-received response, CENTRESTAGE is once again open to the public, giving fashion lovers the opportunity to experience the extravaganza as well as check out current styles and fashion trends. To enhance public engagement, an array of interactive experiences empowered by AR and VR technology will be offered at the fairground. Highlights include virtual try-on of outfits specially designed for CENTRESTAGE, as well as “CENTREVERSE”, a custom-built phygital experience that allows visitors to participate in various fashion events virtually and interact using their personalised avatars.

Moreover, a series of fashion-related events and promotions has been staged across Hong Kong, including Central Market, D2 Place and Harbour City, under the CENTRESTAGE in Town citywide campaign to spread the buzz from the Hong Kong Convention and Exhibition Centre to every corner of the city.

We wish you a fruitful and inspiring time at CENTRESTAGE 2022.

Katherine Fang
Chairman
HKTDC Garment Advisory Committee

Margaret Fong
Executive Director
Hong Kong Trade Development Council

May the Force be with US

The collaboration between Vogue Hong Kong and Hong Kong Centrestage has entered its third year, with the themes “A World of Phygital” in 2020, “Chapter Infinity” in 2021 and “Me, Myself & Us” in 2022, reflecting the rapidly changing times over these past three years.

The pandemic drove us to a Phygital lifestyle. Livestream, WFH and Zoom were born, quickly becoming the norm.

Infinity represents possibility. Impossible becomes I'm possible.

This year, we explore D&I - diversity and inclusion - two buzzwords in the fashion industry.

On the runway, models of all shapes, sizes and skin tones are the first step for Diversity. Behind the scenes, the equal participation of different races and genders in the creative process still has a long journey ahead before reaching true Inclusivity.

Diversity, inclusion and acceptance can be seen as far back as 40 years ago, in the legendary movie “Star Wars” by George Lucas. The human Jedi, the almost 1000 year old Yoda, the memorable giant Jabba the Hutt, Chewie, the long-haired Wookie, the controversial Jar Jar Binks and more all coexist across different planets, and are all accepted as who they are.

One figure spearheading the movement towards authentic diversity & inclusion is Rihanna, who has also shown that upholding these values can be a winning business model. The entrepreneur, singer and makeup mogul founded the beauty brand Fenty Beauty with 40 shades of foundation at launch, embracing all different skin tones. She then went on to launch the Savage x Fenty underwear brand, inviting models like the pregnant Slick Woods alongside models with mobility aids and models of varying body types, redefining the standard of beauty and successfully bringing a new and long-awaited change to the fashion industry.

To distinguish “me” and “you” does not need to be a confrontation, but an acceptance. "Us" does not mean all assimilating to the same thing, but rather a sharing - respecting each person's characteristics and accepting each other. Unity can be difficult but it is the source of true strength and potential, and the Force behind everything.

This year, we brings together x brands. I look forward to watching these New Forces of Fashion shining more brightly together, as a united front.

Kat Yeung

CENTRESTAGE set to open in September

CENTRESTAGE set to open in September

Moving into an inclusive and diverse new fashion world

empowered by interactive technologies

 

23 August 2022 – Organised by the Hong Kong Trade Development Council (HKTDC) and sponsored by Create Hong Kong* (CreateHK) of the Government of the Hong Kong Special Administrative Region (HKSAR), CENTRESTAGE returns to the spotlight from 9 to 11 September. The three-day event will open to fashion buyers and also the general public, featuring a number of in-person as well as virtual exhibitions with visitors able to immerse themselves in augmented reality (AR) and virtual reality (VR) interactive experiences.

 

HKTDC Deputy Executive Director Sophia Chong said: “In recent years, innovative ideas have been integrated into the designs, materials, manufacturing, sales and customer experience of the fashion industry, with the advent of new technologies creating even more possibilities. This year’s CENTRESTAGE will have “Inclusion and Diversity” as its central theme, with an emphasis on authentic self-expression, projecting a common goal of enabling everyone to express their bold imagination through beauty and aesthetics. The three-day event will feature 20 fashion shows and showcase the latest collections of more than 230 brands from 15 countries and regions. A series of digital experiences have been added in 2022, amplifying the enjoyment of this iconic event.”

 

Various designers and brands launch latest collections
CENTRESTAGE ELITES is the spotlight opening gala show, featuring Hong Kong and Japanese brands DEMO and Children of the discordance – both chosen by Fashion Asia Hong Kong as among the 10 Asian Designers to Watch in 2020. Derek Chan will launch the latest 2023 spring/summer collection of his gender-neutral fashion label DEMO together with co-founder Mite Chan. At the same time, Japanese designer Hideaki Shikama, founder of young fashion label Children of the discordance will be showcasing his collection in Hong Kong for the first time. The show will be livestreamed through the CENTRESTAGE fair website and social media platforms (Facebook and Instagram).

 

The Fashion Hong Kong Runway Show will feature six Hong Kong brands presenting their 2023 spring/summer collections. Participating labels include 112 mountainyam, which uses vivid colours to express confidence; ANGUS TSUI, which highlights sci-fi elements in its designs; BLIND by JW, which merges fashion with art tech; Bettie Haute Couture, which has a focus on bespoke women’s clothing; SUN=SEN, which emphasises playfulness in its designs; and V VISSI, which works on promoting social inclusion through fashion design. Sustainability is an important issue to the fashion industry, and this year the designers will debut collections that use sustainable materials. Local enterprise Novetex Textiles Limited has been invited to work with the designers, each of whom will use upcycled fibres from The Billie System to create distinctive designs. In addition, visitors are encouraged to donate their old 100% cotton T-shirts or polo shirts through the Fashion Hong Kong booth, with the first 100 donors getting a limited-edition souvenir made with upcycled materials.

 

A series of “Brand Collection Shows” and “Designer Collection Shows” will be launched over the three days of the event. The former will feature a number of renowned Hong Kong fashion brands while the latter will showcase the best works from different fashion designers. In addition, this year’s CENTRESTAGE is honoured to welcome the participation of Fashion Farm Foundation (FFF), which works to promote Hong Kong fashion design. Sponsored by CreateHK, “FFF – Fashion Forward GBA” is an event staged in celebration of the 25th anniversary of the establishment of the HKSAR on the first day of the show, with participating designers including local brands YMDH and Charlotte Ng Studio. The “Hong Kong Kids Fashion Show”, which is always eagerly anticipated by fashion-loving parents, will be held on 11 September.

 

CENTRESTAGE helps to nurture local design talents
This year’s event continues to put the focus on up-and-coming local design talents. The seven Hong Kong designer brands that will present in the FASHIONALLY Collection #19 fashion show on day one (9 September) are ARTO., CAR|2IE, FromClothingof, KEVIN HO, Lapeewee, REDEMPTIVE and WHY. In total, three FASHIONALLY Presentation shows will be held on 9 and 10 September with three emerging local fashion labels launching their latest collections, namely Wilsonkaki and new participants Kowloon City Boy and Vo-yage.

 

Another highlight of this year’s CENTRESTAGE will be the final of the Hong Kong Young Fashion Designers’ Contest 2022 (YDC) on 11 September. The annual YDC has been introducing new faces to the industry every year since 1977. The star-studded judging panel in 2022 includes fashion industry leader, buyers, editors and stylists, with CENTRESTAGE ELITES participating Japanese designer Hideaki Shikama invited as the overseas VIP judge. The 10 shortlisted competitors will compete for four honours, namely Overall Champion, the Excellence Award, the Best Visual Presentation Award and the “My Favourite Collection Award”. For the latter, members of the public can vote for their favourite collection online and stand the chance to win one of seven HK$2,000 Lee Gardens Area e-gift coupons sponsored by Hysan Development.

 

Public can venture into the metaverse with new digital experiences
This year’s CENTRESTAGE offers a trip to the metaverse with numerous phygital experiences to enhance visitors’ enjoyment. A number of different interactive experiences will be featured at the fairground, such as the CENTREVERSE, jointly developed by Microsoft AltspaceVR and Mirum, where visitors can create their own fashion avatar and interact with others in a virtual world, and even use AR tools to get dressed up. Various seminars will be organised during the show, looking into topics such as how artificial intelligence is being applied in the fashion industry, the development of the metaverse, sustainability in fashion and trend forecasts.

 

CENTRESTAGE will be held alongside the Watch & Clock Fair and Salon de TE, meaning visitors can shop for fashion apparel and quality watches from around the world under one roof. A lucky draw for the special “CENTRESTAGE X Watch & Clock” will be held over the weekend (10-11 September).

 

Photo download: https://bit.ly/3PKPFVz

HKTDC Deputy Executive Director Sophia Chong said the three-day CENTRESTAGE will showcase the latest fashion collections of more than 230 brands from 15 countries and regions
Celebrity artistes Jeannie Chan and Adam Pak wore outfits by DEMO at today’s CENTRESTAGE press conference
Celebrity Adam Pak wore DEMO outfits while other models showcased collections from other labels featuring at the upcoming CENTRESTAGE
Rabee’a Yeung, emcee of the CENTRESTAGE 2022 press conference, was dressed in VICTOR CHAN STUDIO’s collection
The CENTRESTAGE ELITES will feature Hong Kong label DEMO (second from left, second from right) and Japanese brand Children of the discordance (left, right) presenting their 2023 spring/summer collections
CENTRESTAGE will feature 20 fashion shows and parades, with members of the public able to join in the fun
Three FASHIONALLY Presentation shows will be held on 9 and 10 September with three emerging local fashion labels launching their latest collections, namely new participants Kowloon City Boy (in photo), Wilsonkaki and Vo-yage

 

Websites

 

Media enquiries

Please contact the Raconteur

Molisa Lau

Tel:(852) 6187 7786

Email: molisalau@raconteur.hk

Betsy Tse

Tel:(852) 97427338

Email: betsytse@raconteur.hk

 

HKTDC’s Communication & Public Affairs Department:

Snowy Chan

Tel: (852) 2584 4537

Email: snowy.sn.chan@hktdc.org

Agnes Wat

Tel: (852) 2584 4554

Email: agnes.ky.wat@hktdc.org

 

To view press releases in Chinese, please visit http://mediaroom.hktdc.com/tc

 

About HKTDC

The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on  Twitter @hktdc and  LinkedIn

 

*Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.