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Welcome Message

A very warm welcome to CENTRESTAGE 2022, one of Asia’s signature fashion events.

Running under the theme “Inclusion and Diversity” with the hashtag “#MeMyselfAndUs”, this year’s CENTRESTAGE emphasises self-expression and the uniqueness of individuals. It also encourages embracing different cultures and values, and promotes the free and bold articulation of beauty and creativity.

This year, the show is playing host to more than 230 fashion brands and designer labels from 15 countries and regions, providing an ideal platform to unveil the latest collections and fashion accessories. On top of physical presentation, the brands’ info and designs are also featured on the CENTRESTAGE 2022 website, which is jointly developed by the Hong Kong Trade Development Council and our digital content partner Vogue Hong Kong, enabling buyers to view them without temporal and spatial constraints. Overseas buyers can also meet the exhibitors online to explore business opportunities via our business matching services.

CENTRESTAGE kicks off with CENTRESTAGE ELITES. The opening gala show is staged with models strutting down the runway in the 2023 spring/summer collections by Hong Kong label DEMO, co-founded by Derek Chan and Mite Chan, and Japanese designer Hideaki Shikama’s brand, Children of the discordance. The show will be livestreamed to the CENTRESTAGE website and social media channels.

Having long served as a launch pad for local talent to kickstart their career and make their mark in fashion, the “Hong Kong Young Fashion Designers’ Contest” (YDC) will be held on the last day of CENTRESTAGE (11 September), for which a panel of eminent judges will select the fashion stars of tomorrow.

In addition, around 30 fashion shows, mini parades and insightful seminars have been arranged throughout the three days.

Following last year’s well-received response, CENTRESTAGE is once again open to the public, giving fashion lovers the opportunity to experience the extravaganza as well as check out current styles and fashion trends. To enhance public engagement, an array of interactive experiences empowered by AR and VR technology will be offered at the fairground. Highlights include virtual try-on of outfits specially designed for CENTRESTAGE, as well as “CENTREVERSE”, a custom-built phygital experience that allows visitors to participate in various fashion events virtually and interact using their personalised avatars.

Moreover, a series of fashion-related events and promotions has been staged across Hong Kong, including Central Market, D2 Place and Harbour City, under the CENTRESTAGE in Town citywide campaign to spread the buzz from the Hong Kong Convention and Exhibition Centre to every corner of the city.

We wish you a fruitful and inspiring time at CENTRESTAGE 2022.

Katherine Fang
HKTDC Garment Advisory Committee

Margaret Fong
Executive Director
Hong Kong Trade Development Council

May the Force be with US

The collaboration between Vogue Hong Kong and Hong Kong Centrestage has entered its third year, with the themes “A World of Phygital” in 2020, “Chapter Infinity” in 2021 and “Me, Myself & Us” in 2022, reflecting the rapidly changing times over these past three years.

The pandemic drove us to a Phygital lifestyle. Livestream, WFH and Zoom were born, quickly becoming the norm.

Infinity represents possibility. Impossible becomes I'm possible.

This year, we explore D&I - diversity and inclusion - two buzzwords in the fashion industry.

On the runway, models of all shapes, sizes and skin tones are the first step for Diversity. Behind the scenes, the equal participation of different races and genders in the creative process still has a long journey ahead before reaching true Inclusivity.

Diversity, inclusion and acceptance can be seen as far back as 40 years ago, in the legendary movie “Star Wars” by George Lucas. The human Jedi, the almost 1000 year old Yoda, the memorable giant Jabba the Hutt, Chewie, the long-haired Wookie, the controversial Jar Jar Binks and more all coexist across different planets, and are all accepted as who they are.

One figure spearheading the movement towards authentic diversity & inclusion is Rihanna, who has also shown that upholding these values can be a winning business model. The entrepreneur, singer and makeup mogul founded the beauty brand Fenty Beauty with 40 shades of foundation at launch, embracing all different skin tones. She then went on to launch the Savage x Fenty underwear brand, inviting models like the pregnant Slick Woods alongside models with mobility aids and models of varying body types, redefining the standard of beauty and successfully bringing a new and long-awaited change to the fashion industry.

To distinguish “me” and “you” does not need to be a confrontation, but an acceptance. "Us" does not mean all assimilating to the same thing, but rather a sharing - respecting each person's characteristics and accepting each other. Unity can be difficult but it is the source of true strength and potential, and the Force behind everything.

This year, we brings together x brands. I look forward to watching these New Forces of Fashion shining more brightly together, as a united front.

Kat Yeung


“Diversity is about the uniqueness of different fashion styles and garments. Every person expresses themselves in different ways, and putting on clothes is a means of self-affirmation.”

Fashion designer Derek Chan founded DEMO in 2013, pushing traditional gender boundaries with soft, masculine designs that blend classic and contemporary elements. Derek’s designs allow people to express different facets of their personalities by wearing Demo.

1/ Demo was founded in 2013 with the concept of gender fluidity at its core. How has this concept evolved and changed since then?

When the brand was first established, the fashion industry emphasised the dichotomy between men and women. The mainstream opinion was that women’s clothing should be sensual and accentuate curves while men’s clothing should be masculine. Over the years, people have grown to embrace their inner masculinity or femininity and have become more courageous in showing different facets of their personalities through clothing. We are riding this wave and we are challenging the definition and boundaries of gender through different details in our designs so that people can show off their uniqueness, and explore more possibilities by wearing Demo.

2/ Hins Cheung has worn custom-made Demo on stage at the Hong Kong Coliseum. How is the process of crafting a custom-made collection different from making a ready-to-wear collection? Are you planning on developing Demo into a bespoke brand?

Apart from our ready-to-wear collection, we also have the Métier Collection, which is where we unleash our creativity and craft designs from our imagination without considering the commercial aspects. In this collection, each garment is tailor-made for our customers so every piece uniquely reflects the person wearing it. This is the difference between DEMO's Métier Collection and our ready-to-wear collection. Of course, none of these collections can replace our main line, but this is where we would like to take our brand in the future as it would allow us to communicate our brand philosophy through design and also expose us to some unexpected clientele.

3/ As a designer who was born and raised in Hong Kong, how has local culture influenced your creations?

Many of our past collections have been inspired by Hong Kong. Our Spring/Summer 2021 collection “Star fades, legacy remains” is inspired by ‘70s and ‘80s local pop culture and our Spring/Summer 2020 collection “Fragrance Fade / 香夭” takes inspiration from Yam Kim Fai’s Cantonese opera “帝女花”. When we search for inspiration in Hong Kong, we always keep our design philosophy of diversity and soft masculinity in mind. When you look at our previous collections, such as those inspired by Anita Mui and Leslie Cheung, you can find traces of their bold and androgynous identities. In “Fragrance Fade / 香夭”, we also took reference from Yam Kim Fai’s role, where she had to bring a male character to life as a woman.

4/ Not only does Demo’s clothing blur the boundaries of gender, it is also where traditional and modern aesthetics collide. What is this inspired by?

The DNA of our brand has always been “contemporary classic”. While concepts of “classic”, “contemporary”, “masculine” and “feminine” seem like polar opposites, we believe that they do not contradict each other. Just like Tai Chi, a balance can be created once you blend two elements together. Many of Demo’s collections are inspired by other dualistic themes, for example, softness and strength, East and West, man-made and natural — how we bring these polar concepts together to create a balanced collection is what defines Demo and where we are headed. Of course, what I have just mentioned are only ideas and vague thoughts, but my inspiration comes when actual data, movies, books and art have been compiled and researched.

5/ Demo means “Demonstration of yourself”. How does the brand’s clothing help its wearer to express themselves? Why is self-expression important nowadays?

We always say "Shine bright" and "Be the star in the dark", which is what I keep in mind when I design. I hope every design can shine the spotlight on the person who wears it. When someone chooses to wear Demo’s designs, they are expressing themselves in the design details that attracted them to the garment. For example, a person who is brave enough to put themselves out there can choose bold, eye-catching designs, while people who pay more attention to substance and detail will choose clothes that are more subtle and intricate. When I design, I take into consideration different people’s needs but one thing does not change: I want my clothes to make people shine and to allow wearers to express their true selves.

In today’s society where everybody is in pursuit of fairness, equality seems clichéd. I think it is important that every person is sure of themselves. When someone is confident, comparison will not weigh them down — this is also the importance of self-expression.

6/ In comparison to Demo’s old collections, what is the biggest breakthrough and innovative aspect of your latest collection?

Whenever I create a new collection, I will always try to challenge myself and think about what is lacking in the previous collection. For example, the colours in the last two seasons are richer and bolder than before and the garments are styled in a more exaggerated manner. Rather than saying that it is about innovating and making grand breakthroughs, I think it's more about reflecting on how I can improve and what is interesting to the audience and customers.

7/ How do your latest designs reflect the development of diversity in today’s society?

Diversity in design can be reflected when a piece of clothing is unisex in its design and the technology used to design it. If we don’t categorise clothing as menswear or womenswear, clothes are just a medium of self-expression. However, when I design these clothes, I don’t want to make them genderless but rather androgynous and have the wearer bring out the characteristics of the garment through their personal style and personality. The garment will become a vessel through which he or she can express their own individuality.

8/ What do you think is the importance of diversity to the future of fashion?

Diversity is not only important for the future development of fashion, but also for society as a whole and for different industries and sectors. For example, we often hear about biodiversity, which is about the variety of life on earth at all levels. When we put this concept of diversity into fashion, what we want is to not homogenise style. Diversity is about the uniqueness of each style and garment, so that each wearer can express themselves differently, which is a means of self-affirmation.