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Welcome Message

A very warm welcome to CENTRESTAGE 2022, one of Asia’s signature fashion events.

Running under the theme “Inclusion and Diversity” with the hashtag “#MeMyselfAndUs”, this year’s CENTRESTAGE emphasises self-expression and the uniqueness of individuals. It also encourages embracing different cultures and values, and promotes the free and bold articulation of beauty and creativity.

This year, the show is playing host to more than 230 fashion brands and designer labels from 15 countries and regions, providing an ideal platform to unveil the latest collections and fashion accessories. On top of physical presentation, the brands’ info and designs are also featured on the CENTRESTAGE 2022 website, which is jointly developed by the Hong Kong Trade Development Council and our digital content partner Vogue Hong Kong, enabling buyers to view them without temporal and spatial constraints. Overseas buyers can also meet the exhibitors online to explore business opportunities via our business matching services.

CENTRESTAGE kicks off with CENTRESTAGE ELITES. The opening gala show is staged with models strutting down the runway in the 2023 spring/summer collections by Hong Kong label DEMO, co-founded by Derek Chan and Mite Chan, and Japanese designer Hideaki Shikama’s brand, Children of the discordance. The show will be livestreamed to the CENTRESTAGE website and social media channels.

Having long served as a launch pad for local talent to kickstart their career and make their mark in fashion, the “Hong Kong Young Fashion Designers’ Contest” (YDC) will be held on the last day of CENTRESTAGE (11 September), for which a panel of eminent judges will select the fashion stars of tomorrow.

In addition, around 30 fashion shows, mini parades and insightful seminars have been arranged throughout the three days.

Following last year’s well-received response, CENTRESTAGE is once again open to the public, giving fashion lovers the opportunity to experience the extravaganza as well as check out current styles and fashion trends. To enhance public engagement, an array of interactive experiences empowered by AR and VR technology will be offered at the fairground. Highlights include virtual try-on of outfits specially designed for CENTRESTAGE, as well as “CENTREVERSE”, a custom-built phygital experience that allows visitors to participate in various fashion events virtually and interact using their personalised avatars.

Moreover, a series of fashion-related events and promotions has been staged across Hong Kong, including Central Market, D2 Place and Harbour City, under the CENTRESTAGE in Town citywide campaign to spread the buzz from the Hong Kong Convention and Exhibition Centre to every corner of the city.

We wish you a fruitful and inspiring time at CENTRESTAGE 2022.

Katherine Fang
HKTDC Garment Advisory Committee

Margaret Fong
Executive Director
Hong Kong Trade Development Council

May the Force be with US

The collaboration between Vogue Hong Kong and Hong Kong Centrestage has entered its third year, with the themes “A World of Phygital” in 2020, “Chapter Infinity” in 2021 and “Me, Myself & Us” in 2022, reflecting the rapidly changing times over these past three years.

The pandemic drove us to a Phygital lifestyle. Livestream, WFH and Zoom were born, quickly becoming the norm.

Infinity represents possibility. Impossible becomes I'm possible.

This year, we explore D&I - diversity and inclusion - two buzzwords in the fashion industry.

On the runway, models of all shapes, sizes and skin tones are the first step for Diversity. Behind the scenes, the equal participation of different races and genders in the creative process still has a long journey ahead before reaching true Inclusivity.

Diversity, inclusion and acceptance can be seen as far back as 40 years ago, in the legendary movie “Star Wars” by George Lucas. The human Jedi, the almost 1000 year old Yoda, the memorable giant Jabba the Hutt, Chewie, the long-haired Wookie, the controversial Jar Jar Binks and more all coexist across different planets, and are all accepted as who they are.

One figure spearheading the movement towards authentic diversity & inclusion is Rihanna, who has also shown that upholding these values can be a winning business model. The entrepreneur, singer and makeup mogul founded the beauty brand Fenty Beauty with 40 shades of foundation at launch, embracing all different skin tones. She then went on to launch the Savage x Fenty underwear brand, inviting models like the pregnant Slick Woods alongside models with mobility aids and models of varying body types, redefining the standard of beauty and successfully bringing a new and long-awaited change to the fashion industry.

To distinguish “me” and “you” does not need to be a confrontation, but an acceptance. "Us" does not mean all assimilating to the same thing, but rather a sharing - respecting each person's characteristics and accepting each other. Unity can be difficult but it is the source of true strength and potential, and the Force behind everything.

This year, we brings together x brands. I look forward to watching these New Forces of Fashion shining more brightly together, as a united front.

Kat Yeung

The Sparkle Collection

Karen Chan is the second generation director of German Pool, a fashionable home appliance, furniture, homeware and kitchen cabinet brand. Besides her role in her family business, Karen also founded Sparkle Collection. Influenced by both Eastern and Western cultures since childhood, Karen creates modern cheongsams and Tang jackets full of her distinct personal style. They’re vibrant, playful, and stylish without losing their traditional charm. At the same time, an invaluable “Intangible Cultural Heritage” is passed down to younger generations, while simultaneously rejuvenating the traditional cheongsam dress.

1/ What does diversity mean to you?

To me, diversity is opening up our minds to accept and appreciate things we are not familiar with, things outside our comfort zone. Especially in the art and fashion worlds, diversity is to appreciate that beauty knows no boundaries. Beauty comes in all shapes and colours, and every culture has its own beauty. I grew up in the cultural melting pot of Hong Kong, where different cultures have been imprinted on me since early childhood: through the traditional Chinese family upbringing, British schooling system, and the very unique East-meets-West living environment that is quintessentially Hong Kong.

During my teens, I went abroad. I studied and lived in the US and Canada for 15 years, during which I was exposed to more cultures, from the free-spirited West coast to metropolitan New York to Canada. My years abroad really opened up my eyes and my mind, and taught me to appreciate different arts and cultures, which had a huge impact on my designs.

While most fashion designers only focus on one cultural style, my designs are always a mix of East and West. I studied the making technique of the Intangible Cultural Heritage of the Chinese cheongsam, and also studied Western fashion design. I merged the best of both worlds and designed the modern cheongsam, which keeps the intricate Chinese craftsmanship while integrating Western design concepts like patterns, fabrics and wearability. I believe we need to diversify our mind and our imagination, and not let traditional or mainstream rules set us back. Anything is possible, everything can be fun and beautiful, but it all depends on how you perceive and interpret it. This, to me, is the ultimate definition of diversity.

2/ How is diversity reflected in your latest design?

This season, we really played with diversity. Who says cheongsam patterns have to be
conventional flowers, nature or geometrical patterns? There is beauty in architecture,
culture, and even everyday things we come across in Hong Kong like street signs, stationery,
and food! This season, our cheongsam patterns feature nostalgic HK childhood toys,
street snacks, hardware, everyday items we see on the streets, and so on. We’ve taken things that one may not usually associate with fashion and spun them into unique and colourful fabric designs. Our latest design is true diversity in all forms: colour, concept and culture.

3/ How would you define the aesthetic of The Sparkle Collection?

The Sparkle Collection is a modern, glamorous designer brand specialising in young, vibrant and chic Chinese luxury fashion, transforming the traditional cheongsam and Tang jacket into fun and vibrant East-meets-West couture with a playful twist. Sparkle is always about bold and fun colours, and that is one huge step up from the demure traditional cheongsam which is typically in pastel or other subdued tones! In a nutshell, The Sparkle Collection emphasises uniqueness, is always fun and colourful, always stylish, and fit for any occasion, from casual to office to black-tie events.

4/ As a designer, what inspires you the most?

I guess you can say life inspires me. I see inspiration everywhere! I am intrigued by even the most trivial everyday items we come across in our daily lives. I find that the more trivial the item, the more fun and creative we can be with it. This season, I am most inspired by my childhood memories of old HK, especially from the golden age of the ‘80s and ‘90s. These are things we used to take for granted but now ache for after they are lost, like Chinese junks in the harbour, old neighbourhood ma and pa stores where everybody knew each other by name, simple dime-store toys and snacks that made every child’s eyes sparkle with joy. Our patterns are not just patterns, they are moving art pieces with a story behind each and every one of them. When you look at the designs, they really resonate and touch your heart in a special way.

5/ Your latest design pays tributes to cheongsam while adding a romantic Western
twist. How does it reflect Eastern and Western aesthetics, and how do they coexist
in harmony?

We take the best of both worlds - the Chinese cheongsam’s intricate craftsmanship, its unsurpassable femininity and unique cultural status, and we add in modern Western elements like bold fabric patterns, billowy sleeves, A-line skirts, sometimes even sexy plunging necklines. Our finished creations have an East-meets-West charm with both Chinese chic and Western flair. Eastern and Western aesthetics really can coexist in harmony as long as you know what elements to highlight and how to mix them together.

6/ While preserving the Intangible Cultural Heritage of the cheongsam, what details
of change have been made in the latest collection to fit the modern clothing style?

Let’s face it, we live in a modern world, and the traditional cheongsam, while mesmerising, is often not practical in our everyday lives. Traditional cheongsams are usually made of brocade or feature heavy embroidery, and are tight around the bust and waistline with stiff starched collars. Needless to say, they can be quite challenging to move around in. These days women don’t travel around in rickshaws. We drive sports cars and take buses, so imagine the frustration of hopping on a bus in a traditional hourglass-shaped cheongsam!

Sparkle Collection cheongsams are made of 100% silk, sometimes eco-denim, and while we preserve the traditional beauty of the cheongsam and still highlight the beautiful silhouette of the feminine body, our cuttings are a bit more lenient, making them easy to move around in. You can sit in the office all day in a Sparkle cheongsam and won’t feel pinched. Traditional cheongsams are all prim and proper, but Sparkle cheongsam radiates with such a vivacious vibe - you can pair them with sneakers and look chic and cool. We also add in Western elements like denim and soft lambskin leather to bring the whole concept of the traditional cheongsam forward into the modern era, making the once demure cheongsam chic, funky,
playful and more in tune with the metropolitan lifestyle. We also modernised the traditional men’s Tang jacket into ladies fashion. We cropped it into a mini Tang jacket, which you can wear as a jacket or a top, accessorise it with a funky belt, or pair it with skinny jeans or a mini skirt. They are absolutely fabulous and fun to wear!